Two friends Divya Gupta and Kriti Baveja got to thinking about Momzjoy when they met a friend, an expectant mother, at a common friend’s party. She was upset as she was unable to find the right clothes to wear to occasions and that really gave her a blow to her self-confidence.
It got us thinking how pregnancy is so underrated though it deserved so much more importance, says Divya, who, along with Kriti, thus started online maternity and nursing fashion brand Momzjoy. The brand has a mission to create fashionable yet comfortable functional clothes for new mums and to-be-mums. The portal went live in November 2015.
THE STARTUP
Both 26, the co-founder duo of this brand are computer science engineers and childhood friends. The team went ahead and conducted a research covering over 100 would-be-mothers and doctors only to find the need to have fashionable yet comfortable and functional maternity clothes. Leaving their lucrative jobs behind, the founders startedMomzjoy.com.
“A 2015 research of expecting Indian mothers found them to be as anxious about breastfeeding as their attractiveness during and post- pregnancy. Also, several studies prove the effect of clothes on self-confidence and self-love. We realised how we could use the power of fashion to solve these problems by creating the right kind of trendy, fashionable yet comfortable maternity wear with easy nursing access and how this would be a step towards resolving these worries,” says Kriti.
FITS DURING AND POST PREGNANCY
All Momzjoy maternity and nursing clothes have been thoughtfully designed to fit through all the stages of pregnancy providing long-term usability. Many designs have concealed nursing access to promote feeding in privacy and comfort. Made in soft breathable fabric, Momzjoy maternity and nursing collection is a must have for effortless styling every season.
MAKE IN INDIA
The founders of Momzjoy take pride in handcrafting their entire collection in India – from the raw materials used to the extensive in-house manufacturing, everything is indigenous. Designed to provide maximum comfort with clean cuts and an option to use them even after pregnancy, the clothes are styled to fit comfortably to accommodate the physical changes during this crucial time.
The startup offers doorstep delivery, easy returns, cash on delivery and free shipping. Apart from shipping pan India, it also sells on market places such as Firstcry, Snapdeal, Amazon, and Flipkart.
MARKET SIZE
The maternity products market has emerged as one of the most lucrative markets in India over a period of time and according to research and consultancy firm RNCOS, it is estimated to grow with a CAGR of around 17 percent, till 2017. The popularity of the maternity line can be gauged by the fact that even before their launch, Momzjoy started receiving orders before its official online launch.
Website: www.momzjoy.com
Facebook: www.facebook.com/momzjoy
Email: contact@momzjoy.com or Call: +91-9560516480
CO-FOUNDERS
